By Tony Kuchta, Director
Get Your Mail Into Shape
In today’s business climate, it is more important than ever to make sure you are getting the best value for your dollar. In the world of the USPS, small changes in how the mail is presented to the Postal Service can result in significant savings in postage dollars. With the chance to meet with so many Postal customers on a daily basis, I am amazed at how many businesses are still not compliant or aware of the rules relating to Shaped Based Pricing (SBP). Below is a summary of Shape Based Pricing and a few recommendations on how to “Get your Mail into Shape."
Small tweaks can add up to BIG savings!
In 2007, the USPS instituted a comprehensive restructuring of the process for rating First-Class Mail. Commonly referred to as Shape-Based Pricing, it incorporated brand new criteria for classifying mail as a letter, large envelope or package.
Today, postage for First-Class Mail is based on mail piece size and thickness measurements in addition to the weight. Under the Shape-Based pricing program, looks can be deceiving. Mail that looks like a traditional letter might actually be considered a large envelope because it exceeds the maximum thickness or weight limit. Mail sent in large envelopes, or flats, can also be re-categorized as packages if outside of specifications, causing postage costs to soar.
Without the proper tools to accurately weigh and measure your outbound mail, it is very easy to under-post important mail pieces. Mail that is under-posted may be delivered to your recipient with "postage due" or may be returned to you for "insufficient postage.”
By implementing some of these ideas, the impact on postage savings could be substantial. We all know, in this business environment, every penny counts!